THE CLIENT
Canadian River Expeditions
OUR ROLE
U.S Public Relations
THE OPPORTUNITY
Increase U.S. exposure in magazines, newspapers, and online media, with the goal of increasing guided trip bookings and company sales.
THE SOLUTION
Build out a U.S. PR strategy to amplify CRE’s message to drive exposure and awareness across travel and mainstream markets.
THE RESULTS
After hosting top media on guided trips, CRE earned coverage in major U.S. travel outlets—directly driving increased bookings and sales.
