
THE CLIENT
Ripton
OUR ROLE
Build more awareness and increase exposure for Ripton

THE OPPORTUNITY
Spread the word about Ripton to outdoor, bike, ski and national media to show them who Ripton is and what they are all about.

THE SOLUTION
Generate widespread media exposure across mainstream, bike-specific, and outdoor outlets while leveraging new products, partnerships and creative brand storytelling.
THE RESULTS
Coverage across all platforms in national newspapers, gear publications and outdoor media. Ripton experienced an increase in sales after being published in WIRED, The Washington Post, Outside, Gear Junkie, Men’s Journal, Aspen Public Radio, Dwell, and many more.








